IFF’s fundraising model is based on individualised giving and the membership programme (recurring donations) has always been at the core of it. Over the past year, our membership base grew to 421 recurring donors, donating at an average of Rs. 800 on a month to month basis. However, after the new RBI guidelines on recurring transactions came into effect on October 1, 2021, we witnessed a 70% drop off in memberships, shaving off Rs. 2.5 lakh from the predicted monthly revenue. Our membership numbers plummeted to 141 as of December 25, 2021.
This is a companion discussion topic for the original entry at https://internetfreedom.in/ops-review-2021/