1- humans don’t instantly buy fake news, the important thing to understand is, its an entire ecosystem with vested interests and narratives. While there are single point fake news items, the bigger threat is the narrative based fake news ecosystem. Humans buy it because they come across it again and again, in different settings, on different platforms, but they share a single narrative, so even if one is skeptical of what they read, they eventually cave in and buy it.
2- There will always be misinformation, instead of focusing on somehow restricting it and censoring it, which is tricky, we need to equip internet users with the ability to cross-check and verify the content they read. In the long term that is the best approach.
3 - Educators, if we teach scientific integrity and freethinking through the schooling system, we’d be better equipped to handle the fake news crisis.
4 - There is no single layer to it, there are multiple aspects to who creates/propagates misinformation, most of the times it’s political and fringe conspiracy theorists. But also it is the nature of misinformation, to spread like wildfire, it is clickbaity.
5 - Digitally illiterate masses, which is almost 99% of the internet users. What we need to understand is fake news is almost always passively building opinions, it’s rarely active.