A couple of us have been building a browser extension that recommends “better” (as in: ethical or privacy-conscious) alternatives to popular products and services. The idea is to increase consumer choice and exposure to high-quality products / projects. Quite similar to https://switching.software but the recommendations are shown as in-page pop-ups.
The default list of alternatives would be maintained with the help of a good governance framework.
This is ready for publishing on both Chrome and Mozilla stores. But I thought it would be better to host this at orgs like EFF or IFF. EFF already hosts a couple of privacy-oriented extensions.
I spoke with @aparatbar and we thought it would be best to hear from all of you.
- Is this project useful or valuable at all?
- Should this be hosted at and endorsed by IFF?
- What definition of “better” it should stand for? There can be multiple interpretations and the extension makes it possible for the user to subscribe to more than one sources. But the DEFAULT matters.
- How can the community curate and maintain the default list of alternatives? We’d need clarity on the objectives and the criteria (privacy, usability etc) and also avoid product endorsements/promotions due to individual biases or self-interests.
I would love to hear your thoughts on this. Here are some similar projects. Some are community-curated while others are recommendations by individuals or orgs: