#PrivacyOfThePeople: End of season sale of your privacy on e-commerce platforms

The e-commerce industry in India is growing at an unprecedented rate. E-commerce platforms such as Amazon, Flipkart, Nykaa, Myntra, Paytm, BookMyShow, etc. facilitate shopping over the internet though their online applications or sites. These platforms have increased their presence and operations in the globally recognised lucrative as well as large Indian market. However, simultaneously, new risks surrounding digital rights of the users, especially the privacy risks associated with these platforms are being revealed. The benefits and advantages of e-commerce platforms that attract buyers and sellers alike, are often made possible by collecting, storing, analysing, exchanging, and selling customer data with third parties. If you have in the past ever shopped from any of these online retail platforms, and intend to do so again, continue reading to understand the implications of data-driven marketing on our right to privacy.

This is a companion discussion topic for the original entry at https://internetfreedom.in/privacyofpeople-on-e-commerce-platforms/