Department of Consumer Affairs, GoI is inviting public comments on the draft Guidelines for Prevention and Regulation of Dark Patterns till October 5, 2023. The guidelines will aim to protect and enhance consumer experience on apps and websites. Here’s how you can help.
But wait, what are dark patterns? Department of Consumer Affairs defines them as deceptive UI designs that trick users into doing something they originally did not want to – think false sale countdowns or incessant email spam. These unfair trade practices violate user choice, autonomy & consent.
IFF will write to the Dept. of Consumer Affairs, GoI with suggestions on what kinds of online malpractices they can characterise as a dark pattern. For this, we need your help…
Recognise a dark pattern while doomscrolling on your most (or least 
) favourite apps or websites? Fill in this survey and show us!