TikTok a canteen, Instagram a café?

TikTok was a canteen; Instagram is a café. But the canteen has better food, and the café serves costly coffee that not everyone drinks.

Instagram has largely replaced TikTok in India, and erased working-class creators - Rest of World - Argues how TikTok offered an opportunity to content-creators belonging to economically downtrodden and marginalised communities.

Pretty interesting read!


This was a really interesting read, and the aesthetics bit is quite true.

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I read a fascinating conspiracy theory last year, which was way more elaborate and far better articulated than this, but here’s the summary:

“Zuckerberg had TikTok banned in India, so that Instagram could launch Reels”

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